Introduction

Swedish Insurance Guide ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website swedishinsuranceguide.com (the "Website"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Website.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last updated" date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Website, and you waive the right to receive specific notice of each such change or modification.

You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Website after the date such revised Privacy Policy is posted.

1. Information We Collect

1.1 Personal Information

We may collect several types of information from and about users of our website, including:

• Contact information (such as name, email address, mailing address, and phone number)
• Account information (such as username and password)
• Transaction information (such as payment details, purchase history, and shipping information)
• Profile information (such as preferences, product interests, and demographic information)
• Communications (such as customer service inquiries and survey responses)

1.2 Usage Information

We may automatically collect certain information about your equipment, browsing actions, and patterns when you interact with our website, including:

• Log information (such as IP address, browser type, operating system, referring pages, and access times)
• Device information (such as device identifiers, location information, and mobile network information)
• Usage data (such as traffic data, communication data, and the resources that you access and use on the website)
• Cookies and similar technologies (as described in our Cookie Policy)

2. How We Collect Information

2.1 Direct Collection

We collect information directly from you when you:

• Register for an account
• Place an order
• Subscribe to a newsletter
• Fill out a form
• Participate in a survey or promotion
• Contact customer service

2.2 Automated Collection

When you visit, use, or navigate our Website, we may use cookies, web beacons, tracking pixels, and other tracking technologies to collect information about your browsing and purchasing behavior.

2.3 Third-Party Sources

We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this data with information we already have about you.

3. How We Use Your Information

We may use the information we collect about you for various purposes, including to:

• Provide, operate, and maintain our Website
• Improve, personalize, and expand our Website
• Understand and analyze how you use our Website
• Develop new products, services, features, and functionality
• Communicate with you, including for customer service, updates, and marketing purposes
• Process transactions and send related information including confirmations and invoices
• Send you technical notices, updates, security alerts, and support and administrative messages
• Monitor and analyze trends, usage, and activities in connection with our Website
• Detect, prevent, and address technical issues, fraud, or other illegal activity
• Protect the rights, property, or safety of our company, our users, or others

4. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

4.1 By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

4.2 Third-Party Service Providers

We may share your information with third-party service providers who perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

4.3 Marketing Communications

With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes.

4.4 Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

4.5 Affiliates

We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy.

4.6 Business Partners

We may share your information with our business partners to offer you certain products, services, or promotions.

4.7 Other Third Parties

We may share your information with advertisers and investors for the purpose of conducting general business analysis or for other business purposes.

5. Cookies and Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Website to help customize the Website and improve your experience. When you access the Website, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Website.

5.1 Types of Cookies We Use

• Essential Cookies: These are cookies that are required for the operation of our Website, such as cookies that enable you to log into secure areas.
• Analytical/Performance Cookies: These allow us to recognize and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works.
• Functionality Cookies: These are used to recognize you when you return to our Website. This enables us to personalize our content for you and remember your preferences.
• Targeting Cookies: These cookies record your visit to our Website, the pages you have visited, and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests.

6. Third-Party Websites

The Website may contain links to third-party websites and applications of interest, including advertisements and external services, that are not affiliated with us. Once you have used these links to leave the Website, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website, and should take those steps necessary to, in your discretion, protect the privacy of your information. We are not responsible for the content or privacy and security practices and policies of any third parties, including other sites, services, or applications that may be linked to or from the Website.

7. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

8. Your Privacy Rights

8.1 GDPR Rights

If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR).

You have the right to:

• Access and receive a copy of your personal data
• Rectify any personal data that is inaccurate or incomplete
• Request the deletion of your personal data
• Restrict or object to the processing of your personal data
• Data portability (the right to receive a copy of your personal data in a structured, commonly used, and machine-readable format)
• Withdraw your consent at any time (where processing is based on consent)

8.2 California Privacy Rights

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

9. Data Retention

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.

10. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

• Email: [email protected]
• Phone: +46 70 123 4567
• Mail: Swedish Insurance Guide, Sveavägen 123, 113 50 Stockholm, Sweden